How To Hit Your $100K+ Launch, With A Virtual Summit, Put Together In 1-Day

While Growing Your List & Creating 4-Months Of Content

How To Hit Your $100K+ Launch, With A Virtual Summit, Put Together In 1-Day

While Growing Your List & Creating 4-Months Of Content

What if you could turn a very simple virtual summit into $100K in 1 week

(without a huge budget, without a huge team, without a ton of time)

while ALSO positioning yourself as a leader in your industry & grow your email list?

Kelsey, I bow to you and your coaching to our B-Schoolers. You're a GENIUS angel.

Marie Forleo

  • You’re a coach, consultant, or course creator who needs warm leads.

  • Finding your target audience is 10x’s harder than it was last year. 

  • And even when you find them, they’re not interested in your offer. 

  • You’re fighting against the IG algorithm to get in front of people with zero to show for it.

  • Orrrr… you just don’t want to obsessively post on any social platforms to fight for clients. 

  • FB ads are either too expensive or too daunting to figure out in this season of business.

  • And at this point you're out of ideas, discouraged, and wondering how you’re ever going to make your business sustainable.

Let’s face it:

Marketing today

is exhausting.

From constant algorithm changes to skyrocketing ad costs, growing your audience and influence can feel like an uphill battle. I get it. You’re not wrong.

But here’s the truth.

Some of the most successful entrepreneurs are using a very simple method to grow their list & client #’s. A straightforward way to stand out, scale up, and connect authentically with their audience—without the headaches.

  • No big team

  • No big outlay of cash

  • No big time suck

Drum roll please…

we’re talking about Micro Virtual Summits.

A marketing strategy that’s

  • based in great conversations

  • creates visibility for others 

  • has massive lead generation

  • establishes you as an authority

  • & has an incredibly high ROI

A marketing strategy that’s

  • based in great conversations

  • creates visibility for others 

  • has massive lead generation

  • establishes you as an authority

  • & has an incredibly high ROI

We’re talking

  • 100K+ launches 

  • Growing your email list for no (to low) dollars

  • While creating 4+ months of amazing, repurposed content

Oh, and you can get it all set up in one day…

Introducing 

A step-by-step blueprint for running a virtual summit that’ll grow your email list, create a pool of warm leads, establish you as an authority, & finally grow your business (in the next 30-days).

*4 weeks of Live Coaching + Digital Asset Pack

gives you every template, email & script you need in VIP. 

*4 weeks of Live Coaching + Digital Asset Pack gives you every template, email & script you need in VIP. 

Perfect for coaches, consultants, course creators, new & experienced online business owners, corporate employees… anyone who likes to have great conversations & has a laptop. 

HERE'S WHAT YOU GET

when you join...

Your Virtual Summit Plan,

Timeline, & Key Metrics

  • Lesson 1: Creating Your Virtual Summit Model & The Business Goals 

  • Lesson 2: Build Your Calendar + Action Plan For Growth, Profit, & Brand Positioning

  • Lesson 3: Set Your Benchmarks & KPIs – Setting Yourself Up for Success From Day 1

Building The Perfect Guest Lineup

  • Lesson 1: 4 Secrets To Landing Your Ideal Speakers (in 24-hours)

  • Lesson 2: The Irresistible Pitch That’ll Attract Influencers

  • Lesson 3: Creating Win-Win Partnerships with Speakers for Maximum Reach

Monetizing Your Virtual Summit

  • Lesson 1: 6 Strategies For Immediate Profit In Summits 

  • Lesson 2: Crafting a VIP Offer and All-Access Pass that Sells

  • Lesson 3: Upselling Strategies for Higher Average Order Value (AOV)

Tech & Platform Mastery

  • Lesson 1: Choosing the Right Platform and Tools for Hosting

  • Lesson 2: Automating Processes to Simplify Your Summit Workflow

  • Lesson 3: Tech Walkthrough – Avoiding Common Pitfalls and Ensuring a Seamless Experience

The Marketing and Promotion Plan

  • Lesson 1: 7 Keys to Filling Your Virtual Summit with Qualified Leads 

  • Lesson 2: Crafting a High-Converting Marketing Plan for Your Summit

  • Lesson 3: Optimizing Paid Ads, Social Media, and Email Marketing

The Stand-Out Summit

Experience Framework

  • Lesson 1: Designing an On-Brand, High-Quality Summit Experience

  • Lesson 2: Engaging Attendees Before, During, and After the Summit

  • Lesson 3: Delivering Value to Build Long-Term Relationships

Post-Summit & Repurposing Strategy

  • Lesson 1: Repurposing Content for Ongoing Engagement and Marketing

  • Lesson 2: Nurturing Your New Leads for Future Offers

  • Lesson 3: Measuring Your Success and ROI – What Worked and What to Adjust for Next Time

Bonuses

& Templates

Summit Launch

Timeline & Calendar

A detailed timeline with key milestones, deadlines, and suggested dates for each stage of the summit, helping participants stay organized and on track.

Speaker Outreach Email Scripts & Templates

Plug-and-play email scripts for reaching out to potential speakers and securing great guests, designed to increase acceptance rates.

Summit Profits Quick

Start Guide

A roadmap covering the first essential steps to set up a profitable summit quickly, including timelines, task lists, and budget guidelines.

Registration Page

Copy Template

A conversion-optimized copy template for the registration page, with persuasive language to increase sign-ups, designed specifically for virtual summits.

VIP Sales

Page Template

A high-converting landing page template for offering VIP passes, designed with sections to highlight the benefits and features of the VIP experience.

Promotional Email Sequence Templates

Ready-to-use email templates to announce, promote, and build anticipation for the summit. Includes sequences for pre-launch, launch, and last-minute sign-ups.

Summit Budget

Template

An easy-to-use budget spreadsheet template for tracking all summit expenses, from marketing to tech tools, to help participants stay within budget.

Virtual Summit Tech

Stack Guide

An updated guide to summit platforms, tools, and integrations to simplify tech decisions.

Content Repurposing Cheat Sheet

Step-by-step instructions on repurposing summit content for social media, email, and future products to maximize long-term value.

ROI Tracker & Metrics Dashboard

A customizable dashboard for tracking metrics and KPIs, giving you a clear view of summit performance and ROI.

Advanced Marketing Blueprint for High Conversions

A deep dive into high-conversion marketing tactics specific to virtual summits, designed for entrepreneurs ready to invest in ads.

Speaker Agreement Template

A professionally written template for securing speaker agreements, covering rights, responsibilities, ensuring a clear and fair partnership.

Speaker Introduction & Prep Guide

A customizable document for onboarding speakers, outlining expectations, promotion requirements, and tips for creating an engaging presentation.

Event Day

Management Checklist

A checklist for the day of the event, including tasks to manage live sessions, tech troubleshooting, and engaging with attendees for a smooth summit experience.

BONUS

for VIP’s

Live Group Strategy Sessions w/ Kelsey

  • Four weekly live sessions where you can ask questions, build your summit strategies & receive personalized advice.

  • Daily access to Kelsey for 2-weeks via Voxer

  • Bonus Training on “Secrets To A Profitable VIP Upsell”

  • *** Kelsey will be a guest expert on YOUR Summit*** (available to the first 5 who sign up)

A step-by-step blueprint for running a virtual summit that’ll grow your email list, create a pool of warm leads, establish you as an authority & finally grow your business (in the next 30-days).

*4 weeks of Live Coaching + Digital Asset Pack gives you every template, email & script you need with VIP Access. 

WHATS INCLUDED

  • MODULE 1: Your Virtual Summit Plan, Timeline, & Key Metrics

Value: $500

  • MODULE 2: Building The Perfect

    Guest Lineup

Value: $500

  • MODULE 3: Monetizing Your Summit

Value: $500

  • MODULE 4: Tech & Platform Mastery

Value: $500

  • MODULE 5: The Marketing & Promotion Plan

Value: $500

  • MODULE 6: The Stand-Out Summit Experience Framework

Value: $500

  • MODULE 7: Post-Summit &

    Repurposing Strategy

Value: $500

templates & bonuses

  • Summit Launch Timeline & Calendar

Value: $150

  • BONUS: Virtual Summit Tech Stack Guide

Value: $150

  • Speaker Outreach Email Scripts & Templates

Value: $150

  • Content Repurposing Cheat Sheet

Value: $150

  • Summit Profits Framework

Value: $150

  • ROI Tracker & Metrics Dashboard

Value: $150

  • Registration Page Copy Template

Value: $150

  • Advanced Marketing Blueprint for High Conversion

Value: $150

  • VIP Sales Page Template

Value: $500

  • Speaker Agreement Template

Value: $150

  • Promotional Email Sequence Templates

Value: $250

  • Speaker Introduction & Prep Guide

Value: $100

  • Summit Budget Template

Value: $150

  • Event Day Management Checklist

Value: $50

TOTAL VALUE = $6,250

Regular Price = $997

Limited Pre-Sale Price = Only $497

*Content Delivered Starting Dec 1st

what's included in vip:

  • Everything Included in Summit to Scale

Value $6,250

  • 4x Live Group Strategy Sessions w/ Kelsey

Value $3,000

  • Daily access to Kelsey for 2-weeks via Voxer

Value $1,000

  • Bonus Training on “Secrets To A Profitable VIP Upsell”

Value $500

  • Kelsey will be a guest expert on YOUR Summit

    (available to the first 5 who sign up)

Value $5,000

TOTAL VALUE = $15,750

Regular Price = $4,999

One Time Offer = Only $1,497

faq

Frequently Asked Questions

Who is the right fit for Summit To Scale?

Anyone who is trying to grow their email list, gain more visibility, or simply get in front of their target market (the goal being to either connect & build relationships or grow their authority so they can pitch their service or product to them). 

Do I need to already have a business set up to run a virtual summit?

Nope! I have helped people with NO business at all use this to grow a mission or message that they believed in, but I have also helped people start their email lists with this method.  

Do I have to use any particular software to participate?

Nope! I will give you all my suggestions & share what I use, but I am also happy to tell you how to make this work with almost any software (free or paid). 

What types of programs can you pitch as an upsell after you host a virtual summit?

You can pitch anything you want at the end of a summit, especially if you host a special VIP session where people can come together to get to know you & hear about how they can go deeper with you. That being said, there are a few things & price points that I have seen done very well that I will share in this course.

Seems like a lot of bonuses… how come?

You’re correct, there are A LOT of bonuses. The reality is, I have run this method many MANY times in my own business, so I have a lot of templates & I am sharing the ones that have converted the highest for me. The more templates & bonuses I can give, the more likely you are to be successful (win, win). 

What are the dates & times for the live calls, and when do I get access to the content?

My goal for you is to have a virtual summit prepped, planned, and even launched if you want by the end of the year! Many of you will be shooting for a Jan Summit which is awesome, so please know you will have ALL content delivered from Dec 1st - 30th. Live calls are 12/3 (1-2pmPT), 12/5 (11-12amPT), 12/10 (1-2pmPT), 12/17 (1-2pmPT). Voxer access is from Dec 1st through Dec 13th. 

MEET KELSEY

Kelsey Murphy is a Business & Life Coach working with Fortune 500 companies, like Facebook & Twitter, industry thought leaders like Marie Forleo and her B-Schoolers, as well as celebrity nutritionists, coaches, and other brilliant humans creating meaningful businesses and lives. She's been featured in places like Forbes, Business Insider, Huffington Post, LiveStrong, Living Healthy, LaurenConrad.com and more. When Kelsey's not coaching you can find her hosting the Whiskey & Work podcast giving her wise (and sometimes comical) advice on navigating the waters of business, life, and relationships. But on her other card, it might say snowboarder, eater, dreamer and fresh-air-addict.

A step-by-step blueprint for running a virtual summit that’ll grow your email list, create a pool of warm leads, establish you as an authority & finally grow your business (in the next 30-days).

*4 weeks of Live Coaching + Digital Asset Pack gives you every template, email & script you need with VIP Access. 

WHATS INCLUDED

  • MODULE 1: Your Virtual Summit Plan, Timeline, & Key Metrics

Value: $500

  • MODULE 2: Building The Perfect

    Guest Lineup

Value: $500

  • MODULE 3: Monetizing Your Summit

Value: $500

  • MODULE 4: Tech & Platform Mastery

Value: $500

  • MODULE 5: The Marketing & Promotion Plan

Value: $500

  • MODULE 6: The Stand-Out Summit Experience Framework

Value: $500

  • MODULE 7: Post-Summit &

    Repurposing Strategy

Value: $500

templates & bonuses

  • Summit Launch Timeline & Calendar

Value: $150

  • BONUS: Virtual Summit Tech Stack Guide

Value: $150

  • Speaker Outreach Email Scripts & Templates

Value: $150

  • Content Repurposing Cheat Sheet

Value: $150

  • Summit Profits Framework

Value: $150

  • ROI Tracker & Metrics Dashboard

Value: $150

  • Registration Page Copy Template

Value: $150

  • Advanced Marketing Blueprint for High Conversion

Value: $150

  • VIP Sales Page Template

Value: $500

  • Speaker Agreement Template

Value: $150

  • Promotional Email Sequence Templates

Value: $250

  • Speaker Introduction & Prep Guide

Value: $100

  • Summit Budget Template

Value: $150

  • Event Day Management Checklist

Value: $50

TOTAL VALUE = $6,250

Regular Price = $997

Limited Pre-Sale Price = Only $497

*Content Delivered Starting Dec 1st

what's included in vip:

  • Everything Included in Summit to Scale

Value $6,250

  • 4x Live Group Strategy Sessions w/ Kelsey

Value $3,000

  • Daily access to Kelsey for 2-weeks via Voxer

Value $1,000

  • Bonus Training on “Secrets To A Profitable VIP Upsell”

Value $500

  • Kelsey will be a guest expert on YOUR Summit

    (available to the first 5 who sign up)

Value $5,000

TOTAL VALUE = $15,750

Regular Price = $4,999

One Time Offer = Only $1,497


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